Vintage Advertising: ... BECAUSE YOU LOVE NICE THINGS

Tuesday, June 25, 2013

... BECAUSE YOU LOVE NICE THINGS

1953

Founded as a silk mill by Emmanuel Van Raalte in 1913, Van Raalte initially produced silk veiling during the years of 'the hat' - then a staple for any woman of distinction's wardrobe. Throughout the following decades, a hat topped both daywear and evening ensembles - and a hat with a bit of veiling lent an enchanting effect.

Veiled Threats

devodotcom

1956

Photography: Betty Kuhner

In 1918, Van Raalte purchased the Niagara Silk Mills on 84 Sweeney Street in Tonowanda, New York, expanded production into lingerie - originally under the Niagara Maid label, and became one of the leading lingerie, hosiery, and glove manufacturers in America known simply as Van Raalte.